The Problem With 'Mommy Wine Culture' Isn't the Wine

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There seems to be some confusion over what “mommy wine culture” is and isn’t. On social media and in the real world, where does a mom enjoying a glass of wine end and the implications of “I need alcohol in order to parent my kids” begin?

I think it starts with the definition. When I refer to “mommy wine culture,” I mean the social narrative that states or implies moms need wine to cope, parent, and overcome the challenges of raising children. This isn’t about drinking wine, and it’s not as simple as a mother having a drink. It’s about blaming our kids as the reason we drink or suggesting wine in lieu of actual support for mothers who are truly struggling.

I know what you’re probably thinking: “It’s just a joke.” It’s a joke because parenting is really hard, and we could all use a collective nod to recognize we see each other in this exhausting stage of life. Unfortunately, it’s a joke that comes at the mother’s (and even her children’s) expense, because it distracts us from the real problem: Moms need better support. It’s a joke where the only people who profit are alcohol companies and the patriarchy. Let me explain.

Mommy wine culture does a few things that are disturbing and dangerous.

It puts the weight of our struggle and frustrations on our children. Messages like “my kids are the reason I drink” or “my kids whine so mommy wines” send the message to our kids that they are the problem, which is inaccurate, unfair, and damaging.

It distracts us from a much more important issue, getting support for mothers who are truly struggling. Joking or making light of it — making it seem as if wine is the answer — is hurtful and insensitive to those who are genuinely asking or too afraid to ask for help.

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