Chromavis Unveils Atelier Project

MILAN — “A factory within a factory” is the latest concept Italian cosmetics manufacturer Chromavis has introduced to improve its time-to-market performance. Dubbed “Atelier,” the project offers the company’s clients the opportunity to create a customized product or an entire makeup range in one day and take them to the market in just three weeks. In particular, Atelier’s speed to market […]

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Billie Eilish's Mirror Chrome Nails Are the Star of Her Latest Cover Shoot

My favorite thing about Billie Eilish — besides her musical prowess, obviously — is that she never shows up to the party without headline-worthy nail art. I should know: Allure has covered just about every manicure she's ever worn, including her recent bubble nail art, Gucci-branded nails, and black bejeweled claws from the 2020 Oscars. The same certainly goes for the […]

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L’Occitane Group Names New Managing Director

PARIS – L’Occitane Group has named Yves Blouin as its new executive director and managing director. The executive succeeds Sylvain Desjonquères at the natural beauty maker and seller. Desjonquères will remain on the board of directors of L’Occitane Groupe SA. Blouin, 56, formerly worked at Chanel as managing director and general manager in Southeast Asia, China, Japan, the Middle East […]

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The Patrick Ta and Patrick Starrr Connection

Patrick Starrr and Patrick Ta are products of Instagram beauty's golden age. Like many influencers, both have promoted other brands for years. But they're now part of a new establishment buoyed by beauty-incubator companies and investors eager to share in the spoils of the industry. Turning content into commerce, as these two makeup artists have done with their up-and-coming brands, […]

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