How Danessa Myricks "Accidentally" Became a Makeup Artist, Photographer, and Brand Owner

"What was your big break?" It's a question people often ask of celebrities, but at Allure, the beauty professionals and brand founders are the celebrities. In My Beauty Break, we'll dig into the behind-the-scenes details — the money, the aha! moments, and the mistakes — of the biggest brands in the industry. The following interview has been edited for length […]

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True Colors

There’s nothing monotone about Pride parades. “Pride parades are the perfect representation of today’s beauty industry as a whole: colorful, inclusive and all-encompassing,” said Michael Nolte, creative director at BeautyStreams, a business-to-business market insights and trend platform specialized in the cosmetics sector. “From the emergence of the ever open-minded Gen Z to the vast shift in consumer attitudes of late, […]

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Alicia Keys on Body Care as Self Care

When Alicia Keys launched Keys Soulcare, a category-defying beauty brand in partnership with E.l.f. Beauty last year, she set out to widen the overlap between beauty and wellness. Now she’s taking her brand — and its feel-good philosophy — below the neck. Available for preorder and to launch both on the brand’s site and with Ulta Beauty, the assortment includes […]

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Francis Kurkdjian Talks Perfumery, Cooking

Francis Kurkdjian has a lot on his plate — but that hasn’t stopped him from cooking up more. During the pandemic, Kurkdjian turned his focus to his new rooftop garden, where he grows fresh produce and herbs to supply his gourmet cooking habit. “Everything I grow has a smell or can be eaten,” Kurkdjian said of the garden, “Right now, […]

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How Grove Collaborative Is Rethinking Sustainability

As home cleaning products lead the charge in reusable packaging and eco-friendly formulations, one company is hoping to spark a similar revolution in beauty. Grove Collaborative, which started as an e-commerce company selling sustainable home products, is parlaying its expertise into the beauty sphere. During Beauty Inc @20, Stuart Landesberg, cofounder and chief executive officer of Grove Collaborative, outlined where […]

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General Atlantic Invests in Buff City Soap

Private equity firm General Atlantic has made a minority investment in Buff City Soap, a plant-based personal care and laundry brand. Buff City was founded in 2013 and aims to create products that are free from harsh chemicals and detergents. The business’ handmade bar soaps feature colorful swirls and cost $7. Buff City also makes bath and shower products, body […]

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Awkwafina's Best Beauty Tip Involves… Disposable Toilet Seat Covers?

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Packed schedules and beauty routines don't always go hand-in-hand — and Nora Lum, whom you likely know as Awkwafina, does not exactly have a clear calendar. Throughout the COVID-19 pandemic, the actor, comedian, and […]

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