Maude, a modern and inclusive sexual wellness company, has raised a $5.8 million Series A round. The fundraiser was led by True Beauty Ventures with participation from U.K. consumer fund True, media company William Morris Endeavor and Fable Investments, the venture fund of Natura & Co. Since its launch in April 2018, Maude has raised more than $10 million in […]
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As the adage goes, you are the company you keep. But as the distribution landscape for beauty becomes increasingly democratized, the idea of — and expectations around — prestige beauty are changing dramatically. With consumers now demanding the convenience of being able to buy anything anywhere anytime, the distinctions between mass and prestige are becoming ever more irrelevant and codes […]
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“We both have just had such a journey with our skin care, and I think that’s one thing that we really, really bonded over,” said Vanessa Hudgens. The actress, 32, was referring to singer — and now business partner — Madison Beer. The two have teamed to launch Know Beauty, a DNA-based skin care line out today on knowbeauty.com. “I […]
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"What was your big break?" It's a question people often ask of celebrities, but at Allure, the beauty professionals and brand founders are the celebrities. In My Beauty Break, we'll dig into the behind-the-scenes details — the money, the aha! moments, and the mistakes — of the biggest brands in the industry. The following interview has been edited for length […]
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One of the main symptoms of weight gain is bloating. Most people experience bloating, or the abnormal rounding of their bellies especially after they eat heavily processed food. How can we de-bloat ourselves? Can we use apple cider vinegar to reduce our bloating? Here’s what the experts have to say. The Miracle Drink According to studies, ACV is known as […]
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There’s nothing monotone about Pride parades. “Pride parades are the perfect representation of today’s beauty industry as a whole: colorful, inclusive and all-encompassing,” said Michael Nolte, creative director at BeautyStreams, a business-to-business market insights and trend platform specialized in the cosmetics sector. “From the emergence of the ever open-minded Gen Z to the vast shift in consumer attitudes of late, […]
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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. There are two things we couldn't love more: a good sale on our favorite beauty products and hooking up our beloved readers with some insider access. In addition to keeping you in the know […]
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When Alicia Keys launched Keys Soulcare, a category-defying beauty brand in partnership with E.l.f. Beauty last year, she set out to widen the overlap between beauty and wellness. Now she’s taking her brand — and its feel-good philosophy — below the neck. Available for preorder and to launch both on the brand’s site and with Ulta Beauty, the assortment includes […]
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Francis Kurkdjian has a lot on his plate — but that hasn’t stopped him from cooking up more. During the pandemic, Kurkdjian turned his focus to his new rooftop garden, where he grows fresh produce and herbs to supply his gourmet cooking habit. “Everything I grow has a smell or can be eaten,” Kurkdjian said of the garden, “Right now, […]
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As home cleaning products lead the charge in reusable packaging and eco-friendly formulations, one company is hoping to spark a similar revolution in beauty. Grove Collaborative, which started as an e-commerce company selling sustainable home products, is parlaying its expertise into the beauty sphere. During Beauty Inc @20, Stuart Landesberg, cofounder and chief executive officer of Grove Collaborative, outlined where […]
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