L’Oréal Paris has named Nidhi Sunil as its newest global ambassador. Sunil is a former environmental attorney from Kerala, India, who began modeling in 2011. She is L’Oréal Paris’ first Indian model global ambassador, though the company has previously worked with Bollywood actresses such as Deepika Padukone. Sunil is an advisory board member and spokesperson for the Invisible Girl Project, […]
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Jamie Kern Lima may have sold her company, It Cosmetics, to L’Oréal for a cool $1.2 billion, but for the entrepreneur, it was always about the community — not the cash. So it comes as no surprise that after exiting the business in August 2019, her first order of business was writing a memoir/self-help book for her legions of fans, […]
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Of all the beauty trends TikTok is obsessed with, K-beauty might be the least surprising. The #Kbeauty tag, where users pass tips and product recommendations back and forth, has a whopping 985 million accumulated views and counting. On that note, I've seen tons of tutorials going around for “gradient lips," a K-beauty-inspired lipstick look with all the color focused on […]
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This year is Allure's 30th Anniversary, and we're celebrating by looking back at iconic moments in beauty from the past three decades. You can read more articles like this one here. At Allure, beauty is the lens through which we see the world — and tell stories about the people and places in it. But before Allure, beauty journalism wasn’t […]
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Sofia Vergara is prepping her first play in beauty with the hire of a chief executive officer. The unnamed venture will be helmed by Chris Salgardo, former president of Kiehl’s. It is a partnership between Vergara, business partner Luis Balaguer and Spain-based pharmaceutical lab Cantabria Labs. Although the brand did not specify what categories it was eyeing, Cantabria Labs president […]
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It’s time to bring transparency all the way through the corporate structure. Companies should be planning updates for employees, business partners and customers on the diversity and inclusion commitments that many beauty operations promised last summer. In January, WWD Beauty Inc reached out to more than a dozen major beauty companies to track whether internal progress had been made toward […]
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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Typically, I'm not about running to the nearest beauty retailer to grab a new mascara drop, but when Victoria Beckham Beauty announced Future Lash, the latest addition to the Posh-inspired makeup line, I knew […]
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In the age of COVID-19, face masks have made eyes — and brows — the focus. “Right now, the eyes are the thing that is captivating everybody’s look,” said Yasmin Maya, known as BeautyyBird to her more than 1 million YouTube subscribers. “Everyone wants to have their eyes looking beautiful or having them stand out.” When the beauty vlogger decided […]
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LONDON — Should beauty brands ditch the influencers, and collaborate among themselves? Should brands “go silent” online every once in a while, and is a post-pandemic punk movement brewing in the beauty universe? A new report called Beyond Beauty addresses those questions, and more, and looks at the trends for 2021, and the coming decade. Far from the dry drilldowns […]
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It's February, which means Black History Month is officially on. It's also been more than half a year since last summer's Black Lives Matter uprising in the wake of multiple deaths of unarmed Black folks at the hands of police. That said, now's a great time to reassess your dedication to anti-racism and whether or not it has wavered — […]
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